Is where it all began. We were born in Paris, from a pioneering spirit who invented everything at the service of hairdressers. Our founder Eugène Schueller dedicated his life and expertise to changing hair pro’s lives.Technical products: we invented the first harmless hair dye and the first cold perm.Safe performance: among other breakthroughs, we introduced the skin allergy test and the tone level scale. our protocols protect hairdressers’ health and safety, and guarantee predictable results.